Tuesday, 4 June 2013

NRV gets a new logo!


NRV had been doing a contest for a new logo for the past few months. Rebranding can be hard, but I don't think anyone was super tied to the original logo we had. This is what it looked like:


It didn't really do much in terms of saying anything at all about roller derby, and the font was weird and hard to read, and reminds me of tribal tattoos from the late 90's, which are probably on a lot of wrinkly and saggy lower backs and upper arms right now.

So we put the call out we got a bunch of possible candidates. The entries that we got were a range of different ones in different shapes, ideas, and symbols of the New River area. A few weeks ago the league looked at the finalists and put it to a vote.

This is the shiny new one, unveiled last night:

Yay! The pictures are black and white here, but there is also a black/pink/white versioon if we were printing in three colors. I like it. It's at least clearer that it is actually more skatey, and I guess there are mountains in the area (well, it's New River VALLEY, so of course there'd have to be some hilly topography to make it such the case that valleys exist). 

Also, it helps resolve the problem I had with never knowing if it was "Roller Girls" as two words, or "Rollergirls" as one. (I thought it was one word; apparently it is two.) :P

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